Mainland China

Since 1984 Sims has been representing international brand owners for the distribution of their products in mainland China . This has helped Sims to build a strong reputation as an effective brand builder in this exciting market. Currently, our portfolio in mainland China includes various consumer goods, ranging from food, beverages to healthcare products, many of which are market leaders within that category. This is the best proof of our capability to handle both imported and domestic products.

A network of three regional offices, with more than 500 dedicated staff are the keys for establishing ourselves as a major national distributor with a wide distribution coverage in around 40 cities in mainland China. Apart from the coverage, our effective sales and marketing planning and generous support from the Principals are also major reasons accounting for the success.

In addition to supplying directly to key retail accounts in Shanghai , Guangzhou and Beijing through our own direct sales teams, we also distribute products through reputable local wholesalers in many other cities.

A good connection with key customers, wholesalers and relevant government departments stems from our long trading history in the country. Strong support from our parent company, Dah Chong Hong Holdings Ltd., has further broadened our network.

By utilizing this huge network, rich experience in this field and creative marketing planning strategies, our agency products have smoothly penetrated different markets, gradually built up their brands and made impressive achievements.

Sims is now representing the major Principals in mainland China , all of which are enjoying good growth.

The following shows the extensive support that Sims can provide to its Principals and products:

• A strong product portfolio creating synergies with other products
• Extensive sales and distribution network and wide retail coverage
• Professional key account management
• On-the-ground merchandizing and promotion support for customers and brands
• Effective marketing planning and execution
• Close monitoring of pricing, outlet coverage and inventory levels
• Efficient and low-cost repacking services
• Utilizing advanced information technology, provide up-to-date, accurate data and analysis reports to Principals over the internet anytime, anywhere

Please click here for our agency representation.