About SIMS

Since our establishment in the 1960s, Sims has grown to become a leading importer and distributor of world-renowned food, beverage, healthcare and household brands. Today, our extensive distribution network and strong presence in the Greater Bay Area offers unprecedented access to the dynamic markets of Hong Kong, Macao and Mainland China.

Sims is a subsidiary of Dah Chong Hong Holdings Limited, an integrated motor and consumer products distribution company with over 16,500 employees and operations in 12 Asian economies. Sims intends to further expand and broaden its existing distribution network and product portfolio.

We manage multi-temperature logistics operations in Hong Kong and Macao and are a leading third-party logistics services provider.

Our Core Competence

One-stop service capabilities

Extensive distribution network in Hong Kong & Macao

Strong financial support & risk management

Local trading capabilities plus international best practices

Efficient, multi-temperature logistics capabilities

Effective in-store trade marketing execution

Comprehensive management information system

Strong product profiles and a proven track record in building brands

Our simple business philosophy



To be the leading value added marketing and distribution service partner, in particular food, beverage, healthcare and household companies in Hong Kong and Macao, by combining local expertise with international standards. Our mission is to profitably deliver customer satisfaction through cost effective sales and marketing strategies, distribution excellence and the achievement of industry best practices.

Local Expertise InternationalBest Practices Retail Food Service BeverageSolutions

Our one-stop sales, marketing and distribution services cover the dynamic Fast Moving Consumer Goods (FMCG) markets of Hong Kong and Macao.

Drawing on a comprehensive distribution coverage in retail and food service sectors. Sims formulates strategic distribution plans to maximize product exposure and sales opportunity for all the products we represent to accelerate business growth.

We proactively develop sales and marketing programs tailored to each individual brand, product, market and budget. Many brands under our management have become category leaders through our strong sales and marketing initiatives and extensive distribution capabilities. This is supported by continuous and effective planning, market intelligence compilation, research and analysis, advertising, promotional activities, digital marketing, to achieve market share growth.

Category management trade activity execution, price monitoring, product distribution and in-store merchandising are all managed by our talented and experienced key account professionals. We also create innovative yet practical promotional strategies to build synergies within our strong product portfolio.

Our customers enjoy flexible, efficient and timely one-stop services including distribution of goods, warehouse space management and a wide range of value added services such as re-packing.